Every two weeks we’re sharing tips for editors from the desk of Douglas Gibson. Good for those starting out or old hands who need a reminder, these reminders form an engaging guide for sharp-eyed wordsmiths.
Tip #5
Generally, less is more. Yet there are times when more is more — when what the editor spots as repetition is actually beneficial emphasis, and should be kept.
Missed the previous tips? Check out Tip #1, Tip #2, Tip #3, and Tip #4.
Douglas Gibson 
Dear Mr. Gibson,
Your vignettes at the Sheraton today certainly wetted my appetite . Can’t wait for the main course.
Best Regards,
André K. Baby
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